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Public policy campaigns are more than letters to the editor or infrequent public
rallies on the state capitol steps. Today, successful policy campaigns are high-tech,
organized efforts that employ trained field directors, networks of supportive
constituencies and education programs.
Southern Research Group can tailor a winning campaign for your candidate or issue. Our seasoned staff and
expansive knowledge of the intricacies of political campaigns ensures success at the
polls.
Polling
Grassroots Organization
Media Production
Media Targeting
Voter ID/GOTV
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SRG research services include benchmark surveys, tracking surveys and focus groups.
We determine what issues are important to voters and what issues will motivate them
to go to the polls. We then develop a message, target media, detect weak or strong
areas in the demographic and geographic segments and develop campaign strategies.
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SRG will design a detailed grassroots plan that is unique to the situation at hand.
Our experienced and skilled staff will work with the campaign to ensure this plan
culminates with voters going to the polls on election day.
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SRG staff members have a wide variety of experience in media, from newspaper
editors to television production to campaign spokespeople. Regarding paid media,
SRG works with an award-winning creative team to develop and implement a direct
mail, television and/or radio plan that concentrates on message and target
audiences.
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The best media presentation or direct mail is of little value if it is not seen by
the voters who make a difference. Therefore it is vital to use experienced people
who know how to put your message in the right place at the right time. SRG's
expertise in direct mail and paid earned media, coupled with extensive research and
state-of-the-art media strategies, will place your message before the voters in an
effective and cost efficient manner.
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A voter identification program is critical to the success of any campaign and complements
the grassroots effort. Identification is handled through SRG's computerized telephone call
center. During the turnout phase, all favorable voters are called to remind them to vote.
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